marketing consulting

Social Media, Brand Partnerships, Influencer Marketing, Email Marketing, Marketing Analytics, E-Commerce, Community Management, Content Creation, Creative Direction, Photography, Food Styling, Copywriting.
Past clients include: Lenoir, Year 901, Bruce & Olive, Snap Kitchen, McGuire Moorman Hospitality, ELM Restaurant Group

 

Radical Girl Gang

Radical Girl Gang is the online marketplace to discover, support and shop from emerging women-owned brands. Every purchase on the marketplace directly supports the advancement of women entrepreneurs.

  • Strategized and executed a full-stack content marketing program including social media management, community engagement, email, and strategic brand partnerships

  • Built out and launched their first ever brand ambassador program

  • Spearheaded Black Friday/Cyber Monday e-commerce strategy, which drove +371% MoM and +906% compared to LY in revenue growth

Dandy

Dandy is bridging the gap in pet care by using real data and years of science to take a truly personalized approach to pet wellness. Their daily personalized supplement treats are vet-formulated, peanut butter-flavored, and combat everything from inflammation, allergies and anxiety all while supporting your dog’s overall well-being. 

  • Strategized and executed a full-stack content marketing program including social media management, email marketing, brand ambassador program, community engagement, strategic brand partnerships and Pinterest

  • Scaled brand ambassador program by 4x, managing and overseeing a network of 230+ influencers

  • Grew MoM Instagram follower growth by 4x

Snap Kitchen

Snap Kitchen makes healthy food for busy people. Meals are made-to-order by expert chefs using high quality ingredients and rigorous nutrition standards, and delivered to your door.

  • Drove & oversaw content strategy for all integrated marketing campaigns (creative direction, paid & organic social, email, influencer, blog and in-store)

  • Drove 611% YoY email revenue growth during Black Friday & Cyber Monday

  • Increased MoM Instagram follower growth rate by 200%

  • Conceptualized all creative briefs for photo & video campaign shoots; sourced & managed all creative contractors

  • Led influencer campaigns alongside agency partners and led in-house brand ambassador program, totaling a combined network of 200+ influencers

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